“We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,” says Barry Staw, a researcher at the University of California–Berkeley business school who specializes in creativity.

Staw says most people are risk-averse. He refers to them as satisfiers. “As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,” he says. Satisfiers avoid stirring things up, even if it means forsaking the truth or rejecting a good idea.

As a Sideliner, Staw might suggest to you that sharing your creative ideas about possible Sidelines, especially parents, may garner more initial criticism than support – only because there is a tendency to have you follow a traditional path to career, funding college, and earning money doing part-time jobs.

Inside the box: People don’t actually like creativityClick here for more info… #

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