In their book first published in 1966 Webb, et al carefully examined non-traditional quantifiable data, to make inferences about people’s motivations to make choices — like purchasing your Sideline product or service.  Applied to Sidelines, unobtrusive measures, included indirect but powerful factors that influence people’s decision to act.

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Why Passion Before Money In Sideline Design

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White House Announces New Summer Opportunity Project

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Sideline Leadership Skills

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Handling Performance Issues With Your Sideline

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Science Says You Should Pay For Experiences Not Things

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Successful Garage Update Service

I’m Betty, a self-proclaimed neatnik, when it comes to organization.  In walking to school down my alley, I pass house after house with clutter filled garages, that don’t appear to allow them to be used for anything except storing stuff.  I’m small statured but with...
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Handling Performance Issues With Your Sideline

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Applied Case Examples

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Ballerina Turned Corporate Entertainer

My name is Kippy.  From age 6 to 16 I increasingly became involved with ballet. Like lots of little girls, the dream of being Clara in a big-city Nutcracker ballet performance loomed as a goal for many of us in the dance classes.  The older and more developed we...
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Partially Successful Sideline – Beater Car Sale – With Numbers and a Pitfall

Summary:  Hey I’m Timmy – my friends call me “Timmy the Greaser”.  I like messing with old cars.  Have been this way for years.  I’m a senior in high school, pretty decent grades to get into a number of schools, and have no idea if I’m going to college, community...
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